Discontinuous innovation and the new product

Christensen and introduced in his article Disruptive Technologies: Catching the Wave, [9] which he cowrote with Joseph Bower. The article is aimed at management executives who make the funding or purchasing decisions in companies, rather than the research community. He describes the term further in his book The Innovator's Dilemma.

Discontinuous innovation and the new product

Radically change how you think June 19, Pierre Veyrat Change Management Continuous innovation, discontinuous innovation, incremental innovation, disruptive innovation. Check out these numbers: This may indicate two trends: Companies are shifting their innovation investments into consumer software products in a first move to invest in health and well-being later on.

Companies have understood that software investment is the basis for working better and that the quality of this investment in innovation not the monetary amount is what makes the difference. This perception is reinforced when we look at the ranking of the most innovative companies, where Apple, for 7 consecutive years, has been considered the most innovative organization in the world, even with a significantly lower budget than the second position this is a trend that has been repeated since See the ranking: In this context, we will address some service or product innovation concepts, their different classifications, and how your company can take advantage of discontinuous innovation in your business.

What is disruptive innovation? The great decision that changes an Discontinuous innovation and the new product What is discontinuous innovation?

The 3 most accepted classifications The truth is that despite the somewhat different names, the concepts involved in these 3 innovation classifications are quite similar.

That which only adds something or a new feature to an already existing concept. Adding anti-bacterial ingredients to soap. There is more than one addition, but one characteristic that defines the product changes.

However, without changing consumption patterns. The launch of liquid soap in place of traditional bar soaps. A new product is launched, totally different from the previous, leading to a significant change in consumption habits. Disposable sanitizing tissues to be used on the body instead of the shower or bath.

The same concept of continuous innovation, that is, characteristics added to a product or service, such as the launch of the automatic gearbox instead of the manual gearbox in vehicles.

Along the lines of dynamically discontinuous innovation.

Discontinuous innovation and the new product

An example would be electric cars, which use an alternative driving force, but in which people continue to have to drive them to their destinations. Cars with no need for drivers are an example. Before, the pleasure of driving was part of the product.

This will radically change the way the product is consumed. The recipient accepts the package, and the car goes back to its garage on its own.

The Formula Revealed Third Classification: We should reaffirm that all these classifications are very similar, but, currently, most companies use this third innovation classification. It has already been mentioned in the previous classification. We can suggest the emergence of soluble coffees or domestic electric coffee machines as examples.

Its concept is based on discontinuous or radical innovation. Espresso machines with aluminum capsules that preserve coffee aroma and taste, that previously only specialized coffee shops could achieve with the aid of high-pressure compressors, are a good example.

No longer you do need to go to an Italian coffee shop, or another establishment to taste your espresso in the most different and refined flavors. Now, you can have that pleasure at home.


In addition, there was the creation of a whole new industry, both for the supply of special coffee powders and aluminum capsules from manufacturers, as well as for the manufacturers of the machines themselves. As you have seen, rather than adding features or launching new products, discontinuous disruptive or radical innovation introduces a new way of observing, managing and producing in a business area.

New Product Innovations and Launching Strategies | Leigh Cowan - caninariojana.com

Businesses are altering their processes, and the big players are gradually abandoning the old way. Do you want to analyze your processes thoroughly and find a way to introduce discontinuous innovation to your company by revolutionizing the market? Try HEFLOthe free and web based process modeling tool in the cloud, which helps you to continuously improve processes in an agile and intuitive way.– Discontinuous innovations, Dynamically continuous innovations and Continuous innovations.

Discontinuous Innovation By Martin Gilliard Discontinuous innovation can also be referred to as breakthrough, radical or disruptive and is innovation that, if adopted, requires a . In business, a disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances. The term was defined and first analyzed by the American scholar Clayton M. Christensen and his collaborators beginning in , and has been called the most. Download Citation on ResearchGate | Discontinuous Innovation and New Product Development Process | Although many new-products professionals may harbor hopes of .

The classification of an innovation along the above lines is done on the basis of the extent to which the innovation causes change in existing customer habits. Although many new-products professionals may harbor hopes of developing "the next big thing" in their respective industries, most product development efforts focus on incremental innovations.

Discontinuous innovation and the new product

This article addresses issues concerning the nature of the “discontinuous innovation process” and examines how it differs from the traditional new product development process. Download Citation on ResearchGate | Discontinuous Innovation and New Product Development Process | Although many new-products professionals may harbor hopes of .

Discontinuous Innovation

Dec 10,  · Discontinuous innovation is a totally new product that creates major change in the way we live.

Definition of discontinuous innovation Discontinuous innovations cause a paradigm shift in science or technology and/or the market structure of an industry. As they are entirely new-to-the world products, made to perform a function for which no product has previously existed, discontinuous innovation requires a good deal of learning for the incumbent organisation and its value network, including the user.

Discontinuous innovation and the new product development process - ScienceDirect