Introduction to advertising

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Introduction to advertising

Description Outcome Certification View course modules The free online course Introduction to Advertising will introduce you to the process of advertising including how ad agencies work, the types of advertisements that can be used, and how to evaluate the effectiveness of an ad.

The course begins by introducing you to the pitch process, how to identify objectives for an ad campaign, and the methods that can be used for deploying an advertising message.

You will learn about the Four Ps: Next, the course discusses methods for managing media such as how to use SWOT analysis and asymmetric communications briefs to solve problems. You will be introduced to the concept of virtual worlds and how advertisers can infiltrate them to bring messages to consumers.

Ad development is a key step and you will learn about copy research and copy testing, as well as relevance and resonance. The course reviews how to construct likable ads and how to appeal to consumers.

You will learn methods for marketing a product or service, as well as the benefits of radio and print ads.

Introduction to advertising

You will also learn how to measure readership, about the diffusion of innovation, and the benefits of customer relationship management. This free online course will be of great interest to professionals working in the areas of advertising, marketing, sales and promotion, and who like to learn more about the advertising process.

It will also be of interest to students of business and marketing, business owners seeking to promote their goods or services, or even someone who is simply interested in the process behind the promotion of the goods and services they consume.

After completing this advertising course, you will: Discuss the SWOTs and apply them to the solution of a problem. Describe and evaluate the asymmetric communications brief.

Explain how copy research and copy testing is conducted.

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List and describe the types of appeals used by advertisers. Define and describe advergaming, the diffusion of innovation, relevance and resonance. Recall the various radio day-parts. All Alison courses are free to enrol, study and complete.

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In the course you will analyse and discuss examples of advertising, discovering best practice in the advertising industry, and exploring the processes involved in creating campaigns. You will examine advertising practice and processes: advertising agencies, advertising professional roles, advertising clients, target audiences, media, and.

Introduction to Advertising [Arthur Judson Brewster, Herbert Hall Palmer] on *FREE* shipping on qualifying offers. Originally published in , as one of the first advertising textbooks, it holds much of use to the advertising industry today. The illustrations and examples of advertisements of the time also make it a fascinating historical Arthur Judson Brewster, Herbert Hall Palmer.

Chapter 1: Introduction to Advertising 28 Questions for Discussion • Critics charge advertising manipulates its audience, while supporters claim advertising seeks to persuade • Which interpretation do you agree with?5/5(3).

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